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Our instructors are passionate caring mentors who create a fun learning environment for our students who will grow into confident considerate drivers whatever their age making a positive contribution to road safety through their driving.
PHONE
07394 133763
enquire@primrosedrivingschool.com
About Us
Founded by award-winning instructor Jim Primrose.We genuinely care about what we do and, more importantly, the people we work with. Our lessons are tailored to each student's individual needs and learning style, creating a positive, engaging environment that consistently delivers successful outcomes. That’s why over 96% of our new clients come to us through recommendation.
We are a family-run business, founded in 2018 by award-winning instructor Jim Primrose — winner of the Intelligent Instructor Scotland Driving Instructor of the Year Award in 2022. Since then, our school has consistently ranked among the top 5 in Scotland and the top 75 in the UK. (To put that in perspective, there are currently over 40,000 Approved Driving Instructors in the UK.)
With a background in mentoring and coaching teams for global brand leaders, Jim brings a wealth of experience to this industry.
We recognise that everyone needs time, space, and support to develop. This is especially true when building the multitasking skills and confidence required to become a safe, capable driver. Every learner is different. That’s why we take the time to understand each individual’s unique learning style, ensuring they get the most out of every lesson.
Our Core Values
At Primrose Driving School, we're not just teaching people how to drive — we're shaping confident, responsible drivers who will make a positive contribution to road safety through their driving for life. That's why everything we do is grounded in four core values.
We deliver excellence in driving education for learners, instructors, and business partners.
From absolute beginners to seasoned drivers, we offer a comprehensive range of in-car training and educational services, tailored to the needs of our growing and diverse client base. Each program is designed to build driving confidence, enhance skills, and promote safer roads for everyone.
Looking to join a team that values your development? We’re recruiting new instructors, including PDIs and ADIs seeking a more collaborative approach. With great training, mentoring, and a supportive culture, we’ll help you grow your skills and your business whilst driving home our core values, including making a positive impact on road safety.
Helping parents become safer, more effective at-home coaches with DVSA-compliant guidance and in-car supervision techniques.
As your road safety partner, we can provide seminars, safety and skill based assessments to employees, company car and grey fleet drivers. Helping your business stay compliant and reduce risk.
Jim Primrose is the founder and heart of Primrose Driving School. With years of experience and a calm, professional approach, Jim has helped hundreds of learners become confident, safe drivers.
He’s known for his patient teaching style, commitment to DVSA standards, and his role in mentoring new instructors. Whether you're a first-time learner or a returning driver, Jim ensures every lesson is focused, supportive, and tailored to your needs.
Founded in 2018 by Award Winning Instructor Jim Primrose. Winner of the Intelligent Instructor Scotland Driving Instructor of The Year Award 2022. Consistently ranked within the top 5 in Scotland and Top 75 in the UK. (Today, there are over 40,000 Approved Driving Instructors in the UK)
